What is high profile?

High profile usually refers to someone or something that is well-known, popular, and attracts significant attention. This can refer to individuals who are famous, such as celebrities, politicians, and athletes, or companies or brands that have a prominent presence, such as Apple, Nike, or Facebook. Being high profile may mean that the person or brand has a large following, earns a lot of money, and has a considerable influence in their respective field. High-profile individuals or brands may also receive heightened media scrutiny and face increased public pressure to maintain a positive image and reputation.